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ITV Studios and The Virtual Brand Group Launch The Voice Studios in Metaverse

ITV Studios and The Virtual Brand Group have teamed up to create The Voice Studios, a new virtual experience based on the award-winning TV show, The Voice. The immersive experience allows viewers to produce their own music, showcase their dancing skills, participate in Battle rounds, assess their musical expertise, and try out for an upcoming season of the show.

The Voice Studios offers five music-related experiences, including Music Maker, and users can explore the space independently, engage in head-to-head Battles with other players, or compete for the title of best Gamer, Dancer, or Creator. The initiative is set to launch in the final weeks of the 23rd season of The Voice on NBC.

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