GroundTruth

company

About

GroundTruth, the leading location technology company that drives results with real-world data.

  • New York,New York,United States
  • 251 - 500

Details

Last Funding Type
Series C
Last Funding Money Raised
$5M
Industries
Advertising,Analytics,Marketing,Mobile,Mobile Apps
Founded date
Jan 1, 2008
Number Of Employee
251 - 500
Operating Status
Active
Legal Name
xAd Inc.

GroundTruth is a global location technology company that drives results with real data. They believe in the power of place. Build your brand, increase sales and more by building off what real people are doing in the real world, mapped using their proprietary Blueprints technology. GroundTruth delivers superior consumer insights by seeing more people and places than anyone else, with an unrivaled first-party database of 95 million active monthly users and 17 million active daily users, across 100 million places and points of interest. GroundTruth currently serves 21 countries globally.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
8
$134.50M
GroundTruth has raised a total of $134.50M in funding over 2 rounds. Their latest funding was raised on Jul 24, 2018 from a Series F round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Jul 24, 2018 Series F $18M Detail
Nov 14, 2016 Series E $42.50M 4 Detail
Oct 31, 2016 Secondary Market 1 Detail
Sep 4, 2014 Series D $50M 4 IVP Detail
Nov 9, 2012 Series C $5M 4 Detail

Investors

Number of Lead Investors
Number of Investors
2
10
GroundTruth is funded by 10 investors. Emergence and IVP are the most recent investors.
Investor Name Lead Investor Funding Round
Emergence Series E
IVP Series E
M12 - Microsoft's Venture Fund Series E
W Capital Partners Series E
SharesPost Investment Management Secondary Market
Silicon Valley Bank Series D
SoftBank Capital Series D
Sorrento Ventures Series C
Palisades Growth Series C
Tech Coast Angels Series Unknown

Employee Profiles

Number of Employee Profiles
22
GroundTruth has 22 current employee profiles, including Executive Stephen McCarthy
Executive
Advisor
Executive
Executive
Executive

Acquisition

GroundTruth has acquired 2 organizations. Their most recent acquisition was WeatherBug on Nov 14, 2016. They acquired WeatherBug for 0.

Date Company Name
Industry Acquisition Type Price
Nov 14, 2016 WeatherBug
Government acquisition Detail
Mar 30, 2021 Addy
Advertising acquisition Detail