Details

Last Funding Type

Series C

Last Funding Money Raised

$35M

Industries

Marketing Automation,Real Time,Software

Founded date

Jan 1, 1997

Operating Status

Active

Verbind is the leading supplier of real-time eMarketing solutions that empower firms to target customers, deliver messages, and build long-lasting profitable relationships with their customers. The end results are collaborative one-to-one personal interactive relationships on the basis of individual patterns of behavior. Verbind's real-time solution produces the most complete and timely information for targeting who, what and when to communicate most effectively. By synthesizing and evaluating offline and online interactions, monitoring activity and non-activity, and automatically sending messages when they are most relevant, companies are able to not only track when customer behavioral trends reveal business opportunities and threats, but are also able to reach the right customer with the right message at the right time. That means messages are automatically delivered when the window of opportunity opens, not after it's shut. Even if that window is open for only an instant. This solution helps marketers manage and maximize the lifetime value of each customer, by developing personal relationships with customers who communicate with them through historically impersonal means, such as via the Internet and call centers.