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Idio

company

About

Idio makes buyer-centric marketing possible for global B2B enterprises.

  • 11 - 50

Highlights

Total Funding Amount
$6.20M £1.56M
Funding Rounds
2
Investors
2

Details

Last Funding Type
Series A
Last Funding Money Raised
$6.20M
Industries
Artificial Intelligence,Marketing Automation,SaaS,Software
Founded date
Aug 8, 2006
Number Of Employee
11 - 50
Operating Status
Active

Idio makes buyer-centric marketing possible for global B2B enterprises. Idio’s Demand Orchestration platform uses Content Intelligence to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels. Global leaders including Intel, Fitch Ratings, and AllianceBernstein trust Idio’s AI to maximize buyer engagement and pipeline, whilst handling marketing complexity.

Idio is based in London and New York, backed by leading SaaS investors including Notion Capital, Juno Capital and Foresight Group, and in 2017 was named by Forrester Research as a Breakout Vendor.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
2
$6.20M £1.56M
Idio has raised a total of $6.20M £1.56M in funding over 2 rounds. Their latest funding was raised on Oct 1, 2016 from a Series Unknown round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Oct 1, 2016 Series Unknown £1.56M 1 — — Detail
Dec 2, 2014 Series A $6.20M 1 — — Detail

Investors

Number of Lead Investors
Number of Investors
—
2
Idio is funded by 2 investors. Foresight Group and Hansa Capital are the most recent investors.
Investor Name Lead Investor Funding Round
Foresight Group — Series Unknown
Hansa Capital — Series A
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