Details

Last Funding Type

Series A

Last Funding Money Raised

$2.60M

Industries

Consumer,Home Improvement,Windows

Founded date

Jan 1, 2010

Number Of Employee

51 - 100

Operating Status

Active

Problem:
Windows make buildings livable, but they also are a primary source of discomfort, noise penetration, and energy loss. The US DOE has surveyed 400 top energy efficiency technologies and concluded interior and exterior storm window rank #3 in their carbon reduction potential. Replacement and storm windows are expensive and unpleasant to purchase and install.

Solution:
Indow, of Portland, Oregon, provides building owners with attractive, affordable, easy to install (and remove), interior window inserts that block drafts 100%, reduce noise up to 70% and save 20% on heating and cooling bills. Our inserts are composed of acrylic glazing edged with our patented Compression Tube and press inside window frames without a mounting bracket. The product comes in seven grades optimized for different needs such as comfort, quiet, IR blocking, UV blocking and more.

Market:
In the US alone there are almost 1 billion single-pane windows and hundreds of millions of under-performing double-panes. Our comfort market is focused on owner-occupied homes built before 1950 with single-pane windows and household incomes of $200k to $1M+. Average net revenue of $360 per Indow insert and 2.5 million households fitting this customer profile yield a total US addressable comfort market of over $12 billion. More than 50% of our revenue is to window soundproofing customers blocking outside noise. These customers span a broader range of building types and demographics. The commercial building market potential is also in the tens of billions. There are vast international opportunities for comfort, noise, and energy efficiency.

Competitive Advantage:
No window insulation solution provides Indow’s unique combination of ease of installation, performance, noise reduction, cost, and aesthetics. Competing interior storm window solutions have inferior aesthetics, more complicated installation, and fail to deal elegantly with out-of-square window frames. Double-pane replacement and storm windows provide inferior noise reduction, are more expensive, and are very disruptive to purchase and install.

Our competitive barriers are sustainable. We have received utility patents on three generations of Compression Tubing. Efforts to design around our patents will add complexity and cost. Our marketing is top of category and our proprietary IT system streamlines ordering, measuring, and manufacturing. We have defined an aggressive product and process development path, including the highest performing interior storm windows on the market, and the most cost effective ones.

Go-To-Market Strategy:
We sell the majority of residential revenue direct to customers via our inside sales team. We also maintain a dealer network focused on commercial projects in major metropolitan areas.

New product development :
We will transform the market through dramatic reductions in transaction costs as we make it easier and more affordable for customers from all walks of life to gain comfort, quiet, and energy efficiency. In Q1 2022 Indow is Beta testing a new product family which will streamline customer ordering and have a much lower entry level price. Our new products and transaction models will enable ecommerce sales, retail sales, and rapidly scalable sales through larger distributors with hundreds of outlets. We also have new product designs for the acoustic and commercial markets.