Kieden was a Search Engine Marketing application for Salesforce.com. The technology delivers real-time integration between Google's
Kieden was a Search Engine Marketing application for Salesforce.com. The technology delivers real-time integration between Google's dominant advertising app (Google AdWords) and Salesforce CRM, allowing marketers to clearly understand return on Google advertising investments. The solution is currently known as Salesforce for Google AdWords, and is the foundation of the Google/Salesforce.com alliance.Kieden was acquired by salesforce.com in August 2006.