Overview

Gender

male

I am an experienced marketer with over seventeen years of demonstrated consumer and B2B marketing success. I was part of the team that grew Netflix from a seventy-five person startup to an international, streaming entertainment brand. I am passionate about being the voice of the consumer via insights to drive topline revenue and increased market share through strategic, brand-centric growth. Skilled at infusing brand into all aspects of customer experience while focusing on customer acquisition and converstion via performance marketing, content marketing, and brand marketing including digital, social, and traditional media.

Named as one of LinkedIn's Top 10 Marketing and Social writers for 2015 and a Top Writer on Quora 2018, I am constantly curious, eager to learn, and happy to share the knowledge I’ve gained over my career.

My experience includes: Building & managing a high-performance team, Establishing brand positioning including tone & voice, Cross collaborating with multiple teams including product, engineering, and content, Quantitative and qualitative consumer research, Global expansion and international market exploration, A/B testing and optimization, Customer engagement, retention & lifecycle management, Brand building, Brand marketing, Copywriting and content creation, Agency, vendor & client management, Direct response marketing programs including online, offline & television