Overview

Gender

male

A seasoned executive with more than two decades of hands-on experience building businesses from the ground up, Bruce Biegel leads Winterberry Group, the firm's consulting practice, and establishes its strategic and operational agenda. His diverse responsibilities have included strategic and business planning, financing, global multichannel marketing, technology development and support, legal coordination and financial management. He has led more than 75 engagements, serving a wide range of marketers, service providers and technology developers ranging in size from $10 million to more than $10 billion in annual revenue.

Prior to joining Winterberry Group in 2002, Bruce served as a director and CFO of IMXI, owner of ThinkDirectMarketing, where he was president, chief operating officer and co-founder.

Earlier, Bruce served as a consultant to leading Web services integrator iXL Holdings as part of its iXL Ventures group.

He previously served as director and executive vice president, sales and marketing, at VideoFax Systems, a marketing technology company focused on place-based media.

He began his career at Kidder Peabody as manager of international telecommunications.

Chairman and founder of the Direct Marketing Association's Marketing Technology Council, Bruce is a frequent speaker at major marketing industry conferences and symposia. Recent speaking engagements include major events of the DMA (including its Annual, Catalog, DM Days and Leaders conferences), as well as U.S. and European events tailored to the digital, direct mail, data and agency services segments of the industry.

Bruce received a B.A. in history and international relations from the University of Pennsylvania with corresponding coursework at the Wharton School in management and marketing.