Overview

Gender

male

From 1975 to 1978 Mr. Goff worked as a staff accountant with Arthur Andersen LLP in Chicago, IL, participating in a wide variety of management consulting engagements while with Andersen.
Mr. Goff moved to Appleton and founded Forward Enterprises, Inc., a distributor of industrial piping products serving the pulp and paper industry and mechanical contractors. Over the next 18 years, Forward Enterprises expanded to five locations in three states, $30 million in revenue, and 75 employees. Mr. Goff sold Forward to Ferguson Enterprises in 1998 and subsequently worked as the General Manager of Ferguson’s Northeast Wisconsin division.

In 2006 Mr. Goff became the President of NEW Capital Management acting as the General Partner of NEW Capital Fund. Since that time Mr. Goff has managed NEW Capital Fund while investing in eleven Wisconsin based early stage businesses as well as forming the NEW Capital Co-investment Fund.
Mr. Goff currently serves on the board of directors of Azco, Inc. Menasha, WI; Keller, Inc, Kaukauna, WI; HuTerra Inc, De Pere, WI; WI; Rapid Diagnostek, Inc, Hudson, WI; Xolve, Inc. Madison, WI; Renovar, Inc. Appleton, WI; and Aurizon Ultrasonics, LLC, Kimberly, WI.

Mr. Goff earned a degree in Math and Computer Science from UW-Oshkosh and a MBA from UW Madison.