Curtis Jackson is professionally known as "50 cent" is the Founder and CEO of SMS Audio. He began as music chart dominance for the rap music phenomenon, has quickly transformed into success in corporate America. 50 Cent is a multi-tiered business mogul to be reckoned with. Recognized as one of the most talented and prolific music artists of his time, 50 Cent has managed to leverage his star power into record-breaking brand extensions encompassing a broad spectrum of businesses including music ownership, artist management, film production, footwear and apparel, fragrance, video games, publishing, headphones and health drinks, and supplements. With annual sales quickly approaching $300 million from a variety of business interests along with numerous business endeavors on the horizon, 50 Cent has cemented his position in the industry as both a business and entertainment powerhouse.