Emmet B. Keeffe III is the Chief Executive Officer & Co-Founder of Irise.In the early 1990's Emmet set two goals - to start a software company that would achieve $1 billion in revenue and to start a Formula One team. In the late 1990's, Emmet and Maurice Martin co-founded iRise with a vision to transform how business and IT stakeholders would communicate about requirements for custom and packaged business software. In 2000, Emmet and Maurice invented the market for "Software Visualization" and have built iRise into the world's leading provider of enterprise visualization for business software. Over the last 20 years Emmet has applied his philosophy of "the network is the business" to become one of the most well-connected CEOs in the software industry. As CEO & Co-Founder of iRise, Emmet has leveraged his network to close over $60 million in investment funding and drives leadership of sales, marketing and business development at iRise. Prior to co-founding iRise, he built a top-selling region at NetDynamics, a pioneer of the Web application server market that was later acquired by Sun Microsystems.Earlier in his sales career, Emmet earned over 15 national sales awards, including being named "National Top Performer" by NetDynamics, Auspex Systems, Diasonics and Minolta. In 2005, Emmet founded the "iRise Executive Roundtable Series" with a vision to deliver world-class content and networking with no selling which has been attended by hundreds of CIOs from the world's largest global companies. Since the program's inception, he has delivered roundtable partnerships to iRise with TRG Motorsports in the Grand Am Series, PKV Racing in the Champ Car Series, KV Racing Technology in the Indy Car Series and most recently with the Lotus F1 Team in Formula One. Emmet is a Strategic Partner at Lotus F1 Team and supports the sales organization in their efforts to bring new sponsors into Formula 1.In addition, Emmet is a Founding Board Member of the Corporate Coalition at Peace One Day, an organization focused on institutionalizing an international day of cease fire and non-violence on September 21st of each year. Outside of his role at iRise, Emmet is passionate about his family, driving Radical SR3 race cars, running, skiing, music, travel and entrepreneurship. Emmet earned a B.A. in Political Economies of Industrial Societies from the University of California at Berkeley and lives in London, England.