Eva Goicochea is the CEO and co-founder of Maude. She is also the co-founder of Tinker Watch Co. and was the founder of Eva Goicochea Studio. Spent 10+ years in ecommerce and brand strategy working with companies including ADIDAS Y-3, Squarespace, Steven Alan and Josie Maran Cosmetics. One of the first employees of Everlane. Eva holds a BA degree in Organizational Communications from the California State University-Sacramento. Sits on the board of Peer Health Exchange.