Overview

Gender

male

Fernando Machado is the Global Chief Marketing Officer at Burger King. Fernando is known for pushing the creative boundaries to drive business growth. At BK, Fernando focus on infusing the brand with purpose, modernising the design, and inspiring the organisation around brand development. Under his leadership, BK became Client of the Year at the D&AD in 2016 and Creative Marketer of the Year in Cannes 2017. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr” and “Whopper Neutrality”. Prior to joining BK, Fernando worked for 18 years at Unilever, managing different brands, including Dove where he led the groundbreaking "Beauty Sketches". Fernando was recognised by Adweek as Grand Brand Genius, by the AD Club of NY as Marketer of the Year, by Business Insider as top 5 most innovative CMOs and by AdAge as top 50 most creative people in the business.