Hadar is Chief Business Officer and Co-Founder of Hailo.Before this role, she served as the first Product Manager at smart mobility startup Via Transportation, where she was responsible for multiple core projects including the overseeing of algorithms and the development of products both backend and frontend. She also brings with her a decade of technological experience from the Israel Defense Forces’ elite intelligence unit, where she served in various technological leadership positions, including Chief Architect and led the Unit’s flagship R&D project which was ultimately recognized with the General Chief of Staff Award for Technological Excellence. Hadar holds a B.Sc. in Physics and Math from the Hebrew University and an MBA from Northwestern University and Tel Aviv University (Kellogg-Recanati program).