Growing up with a mom who was an artist and a dad who was a businessman, Jarrod was predestined to be a designer. Earning formal degrees in psychology and design, for the past two decades, Jarrod has been working professionally as a designer and learning how to design better, products and services by understanding the people for which we are designing. Cutting his teeth in graphic design, he has embraced the growth journey of the practice of design. A journey where he has had the opportunity to design multi-sensory experiences, brand identity systems, publications, websites, native apps, web-software, services, product design teams, and human-centered design models for multi-functional design engagement at scale.