Overview

Gender

male

Kevin Roberts is the Board Director of Publicis Groupe.

He is also a CEO Worldwide, Saatchi & Saatchi.

Kevin Roberts has been CEO Worldwide of Saatchi & Saatchi since 1997.

He is the Author of the groundbreaking marketing book Lovemarks: the Future Beyond Brands which has been published in 18 languages and which has shaped the creative output of Saatchi & Saatchi.

Kevin is Honorary Professor of Innovation and Creativity at the University of Auckland, New Zealand, and of Creative Leadership at Lancaster University, UK.

Born and educated in Lancaster in the north of England, Kevin Roberts started his career in the late 1960s with iconic London fashion house Mary Quant.

He became a Senior Marketing Executive for Gillette and Procter & Gamble in Europe and the Middle East.

At 32 he became CEO of Pepsi-Cola Middle East; and later Pepsi’s CEO in Canada.

In 1989, Roberts moved with his family to Auckland New Zealand to become Chief Operating Officer with Lion Nathan.

He took up his position as CEO Worldwide with Saatchi & Saatchi in 1997.