Overview

Gender

female

Laura Desmond is the global chief executive officer of Starcom MediaVest Group (SMG), a global marketing and media services company that is part of the Publicis Groupe. She is also the Chief Revenue Officer of the Publicis Groupe P12, an executive committee, and a member of the Directoire+, a management board, which are both comprised of the company’s top global leaders.
Prior to her appointment as global chief executive officer in 2008, Desmond was chief executive officer of SMG — The Americas from 2007 to 2008, managing a network that spanned the United States, Canada and Latin America. She was chief executive officer of MediaVest, based in New York, from 2003 to 2007, and from 2000 to 2002 she was chief executive officer of SMG's Latin America group.
In addition to Adobe, Desmond also serves on the board of directors of VivaKi, which is part of Publicis Groupe, and oversees SMG, as well as ZenithOptimedia, Digitas and Razorfish.She holds a bachelor of business administration in marketing from the University of Iowa.