Martin is member of Adastra Group companies from 2007, through-out this time was working on several executive roles. Martin has recently changed his position, and in his new role of VP of Product Strategy at Ataccama, is there to help Ataccama to realize it's product vision and becoming global number one Data Management & Governance company. Martin was working with Ataccama closely from 2008, in his role of Data Quality & MDM competency director at Adastra, and was part of Ataccama advisory board through out this time. Martin is also Founder of several companies - Instarea the Big Data Monetization company, QikkDB the GPU accelerated database for analytical data processing, and Market Locator the geo analytics & mobile marketing agency, where he also acted over last 7 years as CEO.Over the past 13 years, Martin has lead numerous complex multi-tiered DQM/MDM projects mainly in Telecommunications, Banking and Financial Services industries, Martin also brings extensive experience from major IT consultancy companies.