Overview

Gender

male

COO, Head of Celebrities ICO at TokenStars. Prior to joining TokenStars, Michael spent 14 years in marketing, leading consumer communication, product and innovation strategies in major FMCGs: Mars, PepsiCo, Mondelez. He engaged consumers by creating disruptive advertising for the leading consumer brands Snickers, Lay’s and Jacobs and collaborating with top-tier athletes and TV-stars. After that, he launched successful e-commerce startup and led several consulting projects in marketing and fundraising strategies. Michael holds MSc with distinction and Ph.D. degree in Economics.