Overview

Gender

male

Investor Type

Angel

Mitch Barns is Chief Executive Officer and a member of the Board of Directors. Appointed in January 2014, Mitch leads the efforts of Nielsen’s Watch and Buy client service teams across six regions worldwide.

Since 2011, Mitch served as President, U.S. Media Client Services, where he led the U.S. client teams supporting major media clients, local TV station groups, cable companies, digital publishers, and telecom providers with Nielsen’s audience measurement, ad effectiveness and social media solutions. Previously, Mitch was President, Greater China for Nielsen (2008-2011) with responsibility for mainland China, Hong Kong and Taiwan.

Before that, he served as global President of Nielsen’s Consumer Panel Services business (2007) and global President of Nielsen’s BASES and Analytic Consulting businesses (2005-2006). Mitch joined Nielsen BASES in 1997, where he held various positions in client service and marketing. In 2000, he relocated to Brussels where he served as Managing Director of BASES Europe, Middle East and Africa, leading the start-up of BASES’ local operations in that region. In 2002, his role expanded to include Asia-Pacific and Latin America.

Mitch began his career at Procter & Gamble, where he spent 12 years in marketing research and brand management. He held various positions in the Foods and Paper products divisions, as well as management positions in Advertising Research and New Product Sales Forecasting.

Mitch holds a B.S. in business administration from Miami University and completed the Stanford Executive Program at the Stanford Graduate School of Business.