Natasha Sandoval is the Vice President of Marketing at Scandit. Prior to Scandit, Natasha’s 15+ years in IT industry include senior marketing roles in the global and EMEA organizations at Compaq, HP and Hewlett Packard Enterprise, ranging from product and channel marketing to running global campaigns and leading digital thought leadership and demand generation programs. Natasha’s innovative approach to marketing has earned her internal and industry recognition – she is the recipient of HP’s Most Valuable Player award and the British Media Awards finalist in the 2014 Commercial Campaign of the Year category. Natasha holds MBA from Thunderbird School of Global Management.