Olga is a Doctor of Law, associate professor of civil law at the Yaroslav the Wise National Law University and CEO & co-founder of the Institute of Law, Technology and Innovation.Olga has led and consulted over 50 international projects in art & creative industries, published over 120 scientific works. Her clients include European gallerists, artists & collectors.Olga is also an expert for the USAID, EU, EBRD projects on innovation and investment, public-private partnerships and clusters.In recent years she is leading the Creative Law Studios project, launched the School of IT Law and Creative Law at ILTI-School, specializing in the areas of Art Law, Fashion Law, IT Law and Media Law.“More than 15 years I dealing in field of intellectual property and creative industries rights. More than 50 projects, startups and businesses behind. We served them in ILTI, which I head, providing various services, starting from conflict resolution, ending with comprehensive support of business processes and the formation of a “turnkey” IP profile. Every day I faced problems of creative people, their ignorance of legal issues, their problems with dealers, promoters, gallery owners and other intermediaries who did not prescribe the framework of cooperation in the contract, did not adhere to oral agreements and created unconscionability for artists.The development of technologies and digitalization processes have forced to look towards the automation of many processes that would facilitate the artist’s work. My ideal is a democratic self-regulated market with the proper rules, where the cooperation of the gallery and the artist is a win-win process of moving towards, not establishing a monopoly on creativity.After that there were days, weeks, and months of teamwork, brainstorming, until the startup V-Art appeared, with an already functioning application for virtual exhibitions. The next stage- marketplace built on a combination of unique technologies and legal tools.Digital art allows us to perfectly build a new market model, we see this in the examples of music, photography, e-books. Of course, there are new challenges, even dangers associated with the turnover of digital assets, and their solution and the main focus of the legal expertise.”