Rita Liu, Head of Alipay Europe, is responsible for Alipay's overall business in the region, overseeing Alipay’s business development, operations and marketing activities. Rita joined Alipay in 2010 and was initially responsible for driving partnerships with major Chinese banks. In 2012, she became one of the founding members of the Alipay international business department. Ms. Liu has since undertaken different roles within the company, in particular, taking responsibility for business development and partnerships in various regions including Asia, U.S and Europe. Prior to joining Alipay, Ms. Rita Liu worked with American Express as business development manager.