Rob Israch brings over 15 years of expertise to the company, and a modern approach to running marketing, with a heavy orientation around data analytics, technology, and content marketing. Prior to Tipalti, Rob served as VP Global Marketing Programs at NetSuite where he led global branding, international marketing, and demand generation, helping guide the company through 10X+ revenue growth, from a private company through IPO to cloud market leader. Rob also has held management positions at Intuit and GE.