Rushd is founder and CEO of BABB, leading a diverse team of industry veterans to make his vision a reality. He is a financial inclusion specialist and has an MA from University of Greenwich in Microfinance and Financial Inclusion. Before that, he attended the Ecole Polytechnique de Lausanne and was awarded an IT Science Degree in 2006. Rushd has managed a highly successful Authorised Payment Institution (API) in the UK - Wowpaymobi.