Senior communications and marketing leader with 14 years’ experience in B2B and B2C software and SaaS, both in-house and agency. Proven history of driving successful marketing and communications strategies, including helping three companies from early stage to exit (3Tera (acquired by CA), Bluelock (acquired by InterVision Systems), and iGoDigital (acquired by ExactTarget)).I currently lead brand and communications at Formstack, driving content, design, PR, corporate comms and messaging strategies. Previously, I led communications at Cheetah Digital, driving the company’s repositioning, biggest product launch in company history, acquisition of Wayin, and significant movement in our respective Gartner Magic Quadrant and Forrester Wave. At cleverbridge, I launched the company's first global PR and social media program, delivering consistent media coverage and elevating the brand. Prior to cleverbridge, I earned a series of promotions to serve as VP of BLASTmedia, led some of the agency’s largest accounts, conducted launch campaigns for numerous startups, and helped many high-growth companies build their profile.Working with a wide variety of companies at all stages of growth, I have helped shape strategy and messaging for companies such as 3Tera (acquired by CA in 2010), Bluelock (acquired by InterVision Systems in 2018), iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).Working with a wide variety of companies at all stages of growth, I have helped shape strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock (acquired by InterVision Systems in 2018), iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).Specialties: Media relations, public relations, social media, positioning, B2B PR, analyst relations, business development, content strategy, content marketing, messaging
Organization Name | Title At Company | Start Date | End Date | |
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Formstack | Vice President, Brand & Communications | Jun 1, 2021 | — | Detail |
Formstack | Vice President, Brand & Communications | Feb 1, 2020 | — | Detail |