Overview

Gender

male

Scott Olrich joined Responsys in 2004 to partner with Dan Springer in the transformation of Responsys. As Chief Marketing and Sales Officer of Responsys, he has overseen Responsys’ launch of the groundbreaking Interact Suite of email and cross-channel marketing solutions based on his vision that a next generation integrated SaaS marketing platform was going to be a must-have solution for every marketing organization. Olrich has been widely recognized for pioneering innovation in marketing. He rightly predicted that marketing was about to undergo a profound evolution: from offline to online; from one-way communication to interactive customer engagement; and that “Old School Marketing” was dying and a New School was on the rise. He subsequently, coined the term “New School Marketing” and is regarded as the architect of the now proven approach called "Cross-Channel Lifecycle Marketing," to effectively map and market to consumers across an increasing digital customer lifecycle. Named one of The CMO Institute's Top 10 U.S. CMOs, Scott is frequently quoted in leading industry publications, and speaks regularly at industry conferences, such as Forrester’s Marketing Forum, NCDM, Omniture Summit, MarketingSherpa, AMA, and DMA events. Prior to joining Responsys, Olrich was a founding executive and Senior Vice President at Topica, an email marketing application service provider, where he helped the company become one of the nation’s largest email marketing companies serving the SMB market. Prior to that, Olrich was a consultant at Accenture in the Business Process Reengineering Group with a special focus on demand generation. Olrich holds a BS in Business and Finance from San Diego State University.