Overview

Gender

female

Investor Type

Investment Partner

Shelley is an accomplished and highly successful entrepreneur. After years of pioneering work in the emerging field of crowdsourcing, she founded Chaordix in 2009, helping clients such as P&G, University of Oxford, American Airlines, and Orange Telecom to gain a new level of market intelligence through crowdsourcing.

Her first startup experience was with Merak Projects, who provided valuation and management software for the petroleum industry and was acquired by the world’s largest energy services and technology firm, Schlumberger, in 1999. In 2000, she co-founded Stormworks – a software development and digital marketing firm, which was acquired by Solium Capital, a publicly-traded financial services company ranked among the Deloitte Technology Fast 50, and recognized as the world’s largest independent provider of stock plan administration software and services.

She also co-founded Adventure Capital, an early stage venture capital firm, and Material Insight, a consultancy of growth agents that help to grow tech startups.
Shelley travels extensively to grow and serve the global Chaordix clientele, dividing her time between Calgary, Canada and London, UK.