I believe that the creation of beneficial Artificial Intelligence will be the most important technological development in human history, with the potential to shape the trajectory of humanity. At Genus AI we are working on enabling consumer brands to double the efficiency of their customer acquisition via paid social channels using novel ML technologies that allow predictive content generation, campaign modelling and customer archetyping. I have completed my PhD in Computational Neuroscience at the University of Cambridge where I studied genetic and molecular mechanisms of behavior. I have completed my MPhil in Computational Biology at the Department of Applied Mathematics and Theoretical Physics at the University of Cambridge where I studied machine learning, statistics and biological system modelling.