Overview

Gender

unknow

Award winning digital innovator and brand marketing specialist for top consumer brands. Inventor on 12 Patents filed by Nike. Named in Ad Age’s Top 40 Marketers Under 40.

25 years of experience in: brand marketing, brand strategy and positioning, brand innovation, marketing campaigns, creative concepts and production, digital marketing, UX, social, e-commerce, product customization and personalization. Experience leading digital products and services including mobile applications, wearables and video games. Strong track record of leading cross functional and cross cultural teams. Managed marketing budgets in the hundreds of millions of dollars for domestic and international brands.

In my career, I have been fortunate to have worked for some of the most iconic brands and on some incredible projects. The work that I am most proud of always solves a consumer need, moves the world forward and inspires with a great story.

Member of the Advisory Council for the Cranbrook Academy of Art since 2011. Advisor, Adjunct Instructor and Speaker at College for Creative Studies (CCS) since 2012. Judge for Cannes Future Lions 2019

Brands: Nike, Nike+, NikeiD, Volkswagen, Volkswagen Credit, VSCO, Skoda, Kia Motors, Bacardi, Cazadores, Cadillac, Pontiac, GM Credit Card, Universal Studios Hollywood, Universal Orlando Resorts, Mattel, Travel Channel, Cranium, Applebee's, Mark Ecko - Ecko Unlimited, Anchor Blue, MGM: New York New York Hotel and Casino, Grossman's, Etonic.

Sites:
tesaaragones.com, vsco.co/tesa

Photo by Jenny Risher