Leyla manages data products for the BBC Audience Platform, a suite of APIs and data warehousing capabilities supporting personalisation, insights and innovation for the organisation. Leyla is responsible for the vision and direction for the audience data platform, and works with stakeholders across the BBC to ensure the maximum value is derived from the data assets. Leyla has spent 15 years building software for a wide range of businesses of different industries and sizes, from startups to large organisations.